We want women to feel good about their beauty choices, and we believe that high quality, toxin-free organic products play an important part in our overall health and wellness and that a healthy mind, body and spirit are all interlinked and within our reach to achieve. When you shop with us, we want you to know that SIMA products that we are offering are safe to use and can be incorporated into your daily routine as part of a more mindful lifestyle.

Because we are pushing for better choices for consumers and supporting organic products that are striving to make a difference. There’s a lot of good out there in the World, and we believe that it’s possible for businesses to have integrity and spread a little joy. It’s not all about the bottom line. Sometimes it’s about connecting with like-minded people and working together to make things better.


We only offer products made with safe, beneficial ingredients—because beauty should be easy and enjoyable. Beauty should spread joy, not cause harm. As people—and as parents, brothers, sisters, sons, and daughters—it’s our duty to leave this planet a better place for all living beings.


At SIMA, we’re passionate about quality. All our ingredients are ethically sourced, natural and derived from botanicals or minerals. We’ve made it our mission to discover and utilise the most unique and powerful botanical extracts from around the world to protect, nourish, revitalise & enhance all skin types and beauty features.


Our mission has always been to change our industry for the better. Beauty is one of the least regulated consumer categories. SIMA brings together an unparalleled selection of the world’s finest natural and organic beauty products. SIMA is passionate about toxic-free, sustainable products accessible to everyone everywhere. We insist on NO Parabens, NO SLS’s and NO animal testing.

We believe that beauty is more than skin deep. We acknowledge the value of nutritional expertise, traditional remedies and regional heritage, along with cutting-edge scientific research and testing in product development. We value our passion organic products and the love, skill and expertise which goes into developing them.

  • Beauty is something of which we all want more.

  • Its time we all moved to organic products.

  • Its time you transformed the way you look!

  • Choose a trusted brand.

  • Belief – believing in yourself and those around you